SUMMARY OF MY CHOSEN NGO
THE MAURITIUS SOCIETY FOR ANIMAL WELFARE (MSAW)
The Mauritius Society for Animal Welfare is well-known in the island and this NGO has two main objectives. Firstly, it gives good treatment for animals and promote well-beings. Furthermore, the MSAW makes campaign so that to deliver communications all around the island such as schools and other welfare centers.
This NGO also makes awareness to the public in order to teach them how to be responsible towards their animals.
Moreover, I have chosen this NGO as I am against animals abuse and also to give them a family in which they will be happy.
In my opinion, I think that any living things need to have a shelter and to be safe. It is normal to be afraid sometimes when you don't have a place to live and nowadays danger can appear at any time, and it is the same feeling for an animal.
Problem statement
The MSAW logo has never been changed and it looks more likely a hospital logo than a welfare for animals.
I agree that this NGO is here to give treatment to animals but has not mention to give a home to them visually on the logo.
Thus, I want to give it a new look so that to make people aware about treatment and adoption of these innocent life.
Brainstorming
Research
What people actually want to see about this NGO?
The public want something simple so that to remember about it and also know the signification of the NGO.
How to represent the logo?
- colour
- graphic
- explicit
- simple
How to communicate to the public about the work of this NGO and how to help them in the future?
- Make awareness of how the NGO is helping in the society
- Raise money to help animal in needs
- Educates friends and family about how MSAW help animal and how can they contribute to it
- Adopt animal from shelters
- Spread the word
Sketching/ideas
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